Digital Marketing Specialist at remoting.work

We are looking for a self-starter with strong graphic design skills, a good eye for branding and layout, and comfort managing digital content across social media platforms as well as the organization’s website.

The ideal candidate is a self-starter with a blend of creative flair, marketing acumen, technical web skills, and business communication savvy. They are adept at analyzing what works, pivoting when needed, and confident in crafting compelling digital content that drives results. You should be comfortable working both independently and collaboratively in a fast-paced environment, with a strong focus on ROI through strategic marketing and digital engagement.

Key Responsibilities:

Social Media Management

• Strategically plan, develop, and schedule original, engaging content tailored to each platform (LinkedIn, Facebook, Instagram).
• Manage community engagement: respond to comments, messages, and engage in conversations to increase visibility and trust.
• Monitor platform analytics and optimize strategies based on performance metrics.
• Stay current with trends, algorithm changes, and best practices for each platform.

Website Design & Management

• Redesign, manage, and update the company website to align with brand goals and marketing strategies.
• Ensure the site is optimized for SEO, mobile responsiveness, and performance.
• Collaborate with team members on landing pages, campaign pages, and updates that support marketing efforts.
• Track and analyze web traffic and user behavior to continuously improve UX/UI.

Content Creation & Digital Campaigns

• Write, design, and publish multimedia content including posts, graphics, videos, newsletters, and case studies.
• Develop and execute digital campaigns that align with specific marketing objectives (product launches, recruitment drives, brand positioning, etc.).
• Collaborate with internal teams and stakeholders to ensure brand and message consistency across all channels.

Lead Generation & Strategy

• Conduct market research and competitor analysis to uncover trends and identify opportunities.
• Drive and track lead generation through digital campaigns, targeted content, and calls to action.
• Align all marketing efforts with sales and business development objectives.

Performance Analytics & Reporting

• Prepare monthly reports summarizing performance across social media, website, and campaign initiatives.
• Provide insights and recommendations based on analytics to refine ongoing strategies.
• Use tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and others to track results.

Skill Sets Required / Preferred

Preferred Skills & Experience:

• Proven experience in graphic design for print and digital (experience designing print publications highly preferred)
• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, etc) and/or Canva
• Experience managing social media content calendars and creating engaging posts
• Familiarity with website CMS platforms (WordPress)
• Experience organizing and promoting events online and in print
• Strong organizational skills and ability to independently manage projects and meet deadlines

Qualifications:

• 3 – 5 years of experience in related role(s).
• Proven experience in social media management across various major social platforms.
• Proven experience in graphic design (using tools such as Adobe Creative Suite, and/or Canva, etc).
• Proven experience in designing and managing orders for printed materials
• Proficiency in web design and familiarity with website management (WordPress or similar platforms preferred).
• Strong analytical skills with the ability to track social media metrics and adapt strategies to improve performance.
• Ability to work collaboratively in an open, dialogue-oriented environment.
• Ability to work independently and with attention to detail, ensuring accuracy in all financial records.